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Staff Picks

Thematic selections of library resources curated by ECU Library Staff

Resources on Big Tech + Big Data

What is big tech?

Big tech refers to the largest and most dominant companies in the information technology industry, including Amazon, Apple, Google, Facebook and Microsoft. These corporations have a great amount of influence over what information you are exposed to, how you access information, and what personal data is collected about you. Despite serious concerns about privacy and market power these companies remain popular because they provide a seemingly free service to the public. But what is the real cost of Big Tech? Explore resources in this guide to find out more.

What is big data?

Big data refers to extremely large sets data that may be analyzed by computers to reveal patterns and attempt to predict to human behaviour. Big data analysis is used in government, media, healthcare, Internet of things, education, and other areas. The patterns that are found within data are based on past and current understandings on the world, which means that systemic biases are built into and perpetuated by the processes used to mine, extract, analyze, organize and share the data. 

Key terms

If you are interested in searching for more information about big tech, try some of the following terms:

  • Tech giants
  • Big tech
  • Big data
  • Big 5
  • Online Surveillance
  • Online privacy
  • Oligarchy OR monopoly AND technology
  • Information civilization
  • Information technology
  • Artificial Intelligence OR AI
  • Algorithmic bias
  • Big data
  • Data science
  • Deep learning

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